Creating a Personalized Media List and Contacting the Media

A customized media list is a must-have tool for successful business owners.  In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service.  Compiling your own media list requires an investment of time and effort–but the results are well worth the hard work.  In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with media organizations.