Content is still King and is holding steady. For business owners, this translates into well-written text that addresses their target audience and is consistent with all their other marketing collateral. We will discuss why it’s crucial to create a mission and vision statement as well as a list of core values before you start to write a word of content. We will also touch upon what should be in the About (company background), Services and Products content, how a call to action statement fits into the mix, and why it is crucial to develop content that includes the words or phrases that will create an emotional reaction from your clients. Remember, people don’t purchase a product or service because they are necessarily in love with its functionality, but because of how it is going to make them feel. We will outline the written components you’ll need for your business and what you can do to rise above the competition.