Writing for your Website

You can’t write good content for a website without knowing why you’re writing it. Is the website content selling a product? Is it meant to attract new clients? Is it building traffic to support advertising and sponsorships? Once you know the main goal of the website content you’re producing, you’ll be better positioned to write copy that will help achieve that goal. But before you even write one word of content for a website, know who you’re writing it for.