This presentation provides an essential overview of trademark fundamentals and the importance of brand protection for businesses of all sizes. Attendees will learn the essentials of trademarks, with a special focus on how small businesses can effectively secure and protect their brand identity. The session will cover the trademark registration process, common problems encountered along the way, and practical strategies for identifying, securing, and enforcing trademark rights. As a special bonus, the presentation will include expert tips and resources to help you navigate the trademark landscape with confidence. Whether you’re launching a new brand or strengthening an existing one, this session will equip you with the knowledge to safeguard your intellectual property effectively.