Blending Tradition with Modern Wellness

Last Updated: September 21st, 2024By Categories: Blog1.7 min read

P.S. Curative is a lifestyle and wellness brand that brings ancient Chinese herbal practices into the modern world. Inspired by traditional ingredients passed down from the Shiyuan’s Chinese grandparents and parents, P.S. Curative creates beverages that blend time-honored wisdom with contemporary tastes. From ginseng-infused mint tea to herbal coffee that offers a satisfying, jitter-free experience, the brand reimagines these daily rituals for today’s wellness-conscious consumers. P.S. Curative craft beverages that honor the wisdom of Traditional Chinese Medicine and Eastern Asian cultures. It’s a bridge between cultural heritage and holistic well-being.

Shiyuan’s entrepreneurial journey was greatly influenced by the example set by her father, who demonstrated unwavering dedication and resilience as a business owner. After completing her MBA and gaining extensive experience in the tech and healthcare industries, she saw firsthand the challenges people face in managing their health. This, combined with her passion for natural wellness and her desire to honor her cultural roots, led to the creation of P.S. Curative. The brand embodies her mission to offer holistic, accessible wellness products that nourish both body and spirit.

The NEW-Women’s Business Center played a crucial role in P.S. Curative’s success. Initially, Shiyuan had a general concept but no clear path forward. The center’s webinars, training sessions, and personalized guidance, especially from Mary and Irene helped her navigate the complexities of the food industry and structure the business effectively. Their support turned an idea into a thriving brand.

Shiyuan speaks highly of her experience with the NEW-Women’s Business Center, saying, “I cannot say enough good things about working with the NEW-Women’s Business Center. The staff are incredibly professional and supportive. Entrepreneurship is a huge undertaking and often a very lonely journey, but they made it so much easier. Their unwavering support made me feel like I wasn’t alone in this process, providing the guidance and encouragement needed to navigate the challenges of starting a business.

Irene Vazquez

Program Manager

ivazquez@neworg.us 

818-650-1168

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