Shop Small: Celebrating Local Businesses on November 30, 2024

Last Updated: October 30th, 2024By Categories: Blog1.4 min read
As we approach the holiday season, there’s a special opportunity to support our community and make a difference with every purchase: Shop Small, an initiative by American Express, is set for November 30, 2024. Originally launched in 2010 with Small Business Saturday, this campaign aimed to rally support for small businesses amid the large retail rush. Since then, American Express has helped generate over $200 billion in reported sales for small businesses, showcasing the incredible impact that shopping small can have on local economies and communities.



A Movement That’s Grown Beyond Just One DayThough it began as a one-day event, Shop Small has evolved into a global movement that empowers and sustains small businesses all year long. This support is especially meaningful for Main Street businesses that bring personality and diversity to our neighborhoods. When we choose to buy from these local enterprises, we contribute to the health and growth of our own communities, creating a positive cycle of reinvestment and local prosperity.
Why Shopping Small MattersSmall businesses create jobs, boost local economies, and add unique character to our cities. Every transaction with a small business owner doesn’t just support their dreams—it uplifts entire communities. Shopping small means backing the families, entrepreneurs, and local artisans who define our neighborhoods and offer us more than just products; they provide connection, creativity, and community.
Join Us This Small Business Saturday!This November 30, choose to shop small and support your local community. Every purchase you make has a ripple effect—helping neighborhood businesses, strengthening community ties, and ensuring our small business ecosystem thrives.

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