From Agents to Leaders
The Story of José García and Elizabeth Samayoa
 Six years ago, José García and his wife Elizabeth Samayoa decided to build their financial future on their own terms. Starting as independent insurance agents, they soon discovered that their greatest asset wasn’t selling policies — it was teaching others to do the same. Today, their team at American Dream Financial includes 30 licensed associates, all mentored and guided by José and Elizabeth’s leadership. When José came to NEW WBC, our advisors helped him register American Dream Financial as a DBA — a turning point that launched a broader journey of growth. Since then, he has engaged in business management training and workshops on access to capital, building the financial knowledge to keep expanding. José is also an artist. His second venture, Luna’s Framing and Design — named in honor of his daughter Luna — is a craft framing business where artistry and family legacy come together. Both businesses are more than enterprises: 100% of the García-Samayoa family’s income comes from what they have built themselves. Beyond their own growth, José and Elizabeth give back — participating in community events to share knowledge about financial planning, especially for underserved Latino families. Their story is one of personal success multiplied into community impact. |
In Their Own Words “Our journey with New Economics for Women has been a blessing. This organization has guided us every step of the way with professionalism and a strong sense of responsibility. Thank you for your passion — especially for our Latino community — and for the opportunity to be part of your story. We will continue to grow together and remain forever grateful. Both American Dream Financial and Luna’s Framing and Design will always be grateful to New Economics for Women.” — José García & Elizabeth Samayoa Are you ready to grow your business? Contact NEW WBC today to connect with a business advisor.
