Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign such as the importance of research, planning, identifying key customers and developing strategies and tactics. Attendees will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. This is an essential workshop for any small business owner.