You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this workshop, we will examine what the media is looking for in a good press release. Participants will also find out how to craft media communication that will help to increase revenue and raise a company’s profile.