Is this time for you to consider rebranding your business?
What an opportunity to rethink the way you do business. There might be more time on your side due to business slowing down.
- What would you do differently?
- Who will be the ideal client you would like to pursue?
- What partnerships do you think would make sense?
- What is your big WHY for you to be in business?
Let’s redesign your future business. Let’s bring all those ideas and build it from scratch. We have over 40 hours a month dedicated to webinars open to all kinds of businesses. Yours could be the next one to be rebranded.
We are all living a new way of doing business today. Get in the spirit of re-building and rebranding your business: join our free webinars, get a free consultation and let’s build the new normal.
– Ruth Garcia-Corrales
By Africa De Broeck, Fashion Team
Meet the Fashion Mentors
Saturday July 18th was a memorable day at our very first Mentorship webinar for the fashion industry at the new-wbc.org. Our panelists, brought their valuable insights to the table and shared different perspectives on hot topics like how to pivot in the fashion industry, what keeps you motivated, and sustainability in the fashion industry.
ANN HUEBNER, M.S., an entrepreneur, has a scholarly background. With an extensive background in higher education, online fashion resale, and consignment, Ann started a successful e-commerce fashion business while completing her Master’s degree in Family and Consumer Science with a concentration in Apparel Design and Merchandising at California State University, Northridge. She is passionate about cultivating and inspiring fashion entrepreneurs. Follow Poshmark Closet @lafashion77.
GEOFF DURAN, a luxury brand created by designer Geoffrey D. Starks Jr. in 2005. With an interest for fashion since a young age, and as an adult he became a fit apprentice under Designer & Master Tailor, Vito Chiechi, it was evident that Geoffrey’s passion was menswear. Geoff saw a common need among his clients for casual suits and shirts that transition day to evening. Thus, his signature M5K™ tailored sport shirt was born. Styles from his M5K™ All-White Series have been featured in magazines and worn by celebs on the red carpet.
RICHARD STERN, Founder, 4J Financial Management, Inc. Based in LA Ca., Richard has worked in, and consulted for corporations for over 30 years. His clients are in all stages of business development and located throughout the United States. Richard is gifted in analyzing the dynamics of an individual company; working closely with the ownership group and senior managers on audit techniques, in order to create methodologies for company expansion and problem solving. For more information on developing your strategy, building and rebranding your business, setting up managers and leadership, and more, please contact Richard Stern at 818-402-0833 and schedule a consultation.
By Celeste Young-Ramos, Restaurant Team
The Value of On-Line Positive Reviews
It is critical for all start-up food service businesses to have positive word-of-mouth about their product or service to grow their brand. Prior to the invention of social media, statistics showed the average disgruntled guest would tell 10 other people about their poor experience. Now a bad experience by a “influencer” can be seen by thousands. Here are some stats about the power of online reviews.
- 45 percent of consumers say they check reviews before visiting a new business (Review Tracker)
- A one-star increase in Yelp rating leads to a 5-9% increase in revenue. (Harvard Business School)
- Customers are willing to spend 31% more on a business with excellent reviews. (Invesp)
“Even if you don’t agree with the feedback, knowing the perception of your guests on how you run your business is invaluable and should be taken seriously”, says Celeste Young-Ramos, New WBC Restaurant Program Manager. “Having a positive approach when responding to negative feedback can potentially turn around the situation and gives readers confidence that you will deal with them in the same way if they have a concern.”
Here is an example of a possible response to an angered guest:
“Thank you, Jack for your feedback. What you described is not the level of service we are committed to providing our guests. We are sorry and I look forward to speaking with you by private message so we can resolve the situation.”
Be positive, call the guest by name, thank them for their feedback, and then take action to fix their problem. If you think you can’t be objective or may lose your temper, when challenged, you may want to designate the follow up with the customer to a manager or team member. Embrace the feedback. It will help you to make the right decisions to grow your brand, even after rebranding your business.
Need more information – sign up for a free consultation on our website at new-wbc.org.
As COVID-19 has changed our traditional Entertainment. Join us to discuss how new ways to bring Entertainment to the public has started to accelerate through various alternative outlets.