About Us

Meet your friendly NEW Women’s Business Center team.

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Supporting Small Business in LA County

New Economics for Women has assembled a team of experts to lead the Women’s Business Center (NEW-WBC). With headquarters in Reseda and a second location in South Gate, NEW-WBC offers workshops, one-on-one consultations, and valuable resources for entrepreneurs. To expand its reach, the center has the “On the Road Program,” bringing essential business support to communities and organizations across Los Angeles County.

The NEW Women’s Business Center provides resources and tools to ensure women entrepreneurs are on the right track for economic independence through small business ownership.

We are here to help your business. Register for local training workshops that help you develop your business. Book a 1-on-1 appointment with our staff. Get the support you need to succeed.

Partners

Meet the Team

Ruth Garcia-Corrales, Program Director at the NEW Women's Business Center

Ruth Garcia-Corrales

Program Director

Libia Berbesi, Spanish Program Manager

Libia Berbesi

Spanish Program Manager

Cynthia Ramirez, Program Coordinator

Cynthia Ramirez

Business Consultant

Olena Tokarieva, Office Assistant at NEW-WBC

Olena Tokarieva

Office Assistant

Hasmik Tangyan, Program Coordinator at NEW-WBC

Hasmik Tangyan

Program Coordinator

WBC Small Business Blog

  • August 25, 2026

    From Immigrant to Mentor: A Story of Perseverance and Success

    Carlos Cea arrived in California in 2019 with a clear and unshakable vision: to turn [...]

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  • August 12, 2026

    Speaker Spotlight: Daniela Ke’lly

    The Women's Business Center was honored to welcome Dani Ke'lly, founder of Kreashen Studios USA [...]

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  • August 4, 2026

    Building Dreams, One Child at a Time

    The Story of Reina Isabel Luna As the NEW Women's Business Center continues to build [...]

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  • July 30, 2026

    A Legacy in the Making:

    The Story of Charlotte D Inc In 2019, Gloria Roque and her daughter Jennifer opened [...]

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  • July 13, 2026

    From Filmic Brilliance to Industry Leader

    Mercedes Garcia Returns to Inspire Mercedes Garcia's journey with the NEW Women's Business Center (WBC) [...]

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  • July 8, 2026

    From Licensed Esthetician to Business Owner

    Candeline Aesthetic After more than four years of working with clients as a licensed esthetician, [...]

    Read More

New Economics for Women parent organization logo

Since its founding In 1985 as a Community Economic Development Organization, New Economics For Women (NEW) has maintained that economic stability and mobility are fundamental human rights. Over the last 39 years, NEW has delivered on this belief and its mission to spark economic mobility through wealth creation/asset-building programs and services, affordable housing, education, entrepreneurship, and advocacy for economic justice.

NEW helps transform economic mindsets, change gender dynamics and create a cradle of knowledge and wealth that can be passed onto future generations.

Entrepreneurship develops organically out of NEW’s innovative spirit, becoming key to propelling women beyond stability to wealth creation that also extends to their families.

The NEW Mission

Empowering generations of under-resourced women and their families to thrive.